Is That True Google Will Not Rank Duplicate Content?
The content was extract from a free ebook “Search Engine Myhts Exposed”, credit to the author.
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If you’re worried that using duplicate content is going to somehow get your site penalized, deindexed, or otherwise make your site fall out of favor with Google, stop worrying:
Quote:
Duplicate content doesn’t cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers.
source:
Code:
http://googlewebmastercentral.blogspot.com/2007/06/duplicate-content-summit-at-smx.html
The above statement is from Google’s official blog. Google says quite plainly that duplicate content won’t hurt your site.
But is it possible for duplicate content to rank well? Absolutely. Let’s talk about that.
Click this link and take a look at all of the duplicate content that appears in Google’s
results:
Code:
http://www.google.com/search?hl=en&q=%22Get+Motivated+to+Create+New+AdSense+Content%22&btnG=Search
That link will search Google for the title (in quotes) of a blog post that I wrote and later submitted to EzineArticles.com quite some time ago. There are currently 646 copies of the article published in Google.
Now, if Google filters duplicate content, why is it that 646 results are shown, and not
just one? Ever think about that?
You might say, “Yeah, but you put the title in quotes. That makes a difference.”
Okay, here’s the link to the title without quotes:
Code:
http://www.google.com/search?hl=en&q=Get+Motivated+to+Create+New+AdSense+Content&btnG=Search
The top 10 results are exactly the same, with or without quotes! What does that mean? It means that Google is not filtering the duplicates!
“That’s because it’s such a long query,” you say? Then let’s shorten it. Let’s search
Google only for “Motivated to Create Content”:
Code:
http://www.google.com/search?hl=en&q=Motivated+to+Create+Content&btnG=Search
Oh look! The top 4 results are still duplicate copies of my article!
Does that mean that you can just run out and publish thousands of private label rights (PLR) articles, or articles from free article sites and get a flood of traffic from Google?
No, that’s not what it means.
Why not? In Google’s own blog post shown at the beginning of this section, Google’s
representative said that “Google wants to serve up unique results and does a great job of picking a version of your content to show.”
Let’s break this statement down into its two parts:
1. Google wants to serve up unique results.
It’s Google’s goal to only show one copy of any particular article or page in the search results for a given query. Having ten duplicate results of the same article for a query doesn’t help the person performing the search nearly as much as having ten unique articles for the searcher to choose from.
In another blog post Google makes this reason very clear:
Quote:
“Our users typically want to see a diverse cross-section of unique content when they do searches. In contrast, they’re understandably annoyed when they see substantially the same content within a set of search results.”
source:
Code:
http://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicatecontent.
html
That leads us to the second part of Google’s own statement:
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Download the free ebook and read the rest of the content. The author will pay you and me $0.25 for every download refer by you and me. I personally think this free ebook have some value for people to learn more about SEO.
This entry was posted on Tuesday, March 18th, 2008 at 10:57 am and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
